VI · Media
Press Release and Outreach
One story, written well and sent to the right people.
We find the angle in your news, write the press release, build a list of up to 40 relevant journalists and outlets, send them personal pitches from your address and report on every reply.
- Price
- $1,200
- Delivery
- 12 business days
- You receive
- One release, a media list and personal pitches
Fixed price in US dollars. Scope, price and date are confirmed by email before work starts.
Scope
What is included.
7 items, all in the price.
- An angle session to find what is newsworthy
- One press release, written and edited
- A media list of up to 40 relevant journalists and outlets
- Personal pitch emails, sent from your address
- One follow-up to each contact
- A report of every reply
- One round of revisions on the release
Not included
Paid wire distribution and paid placements. Coverage is decided by journalists and cannot be guaranteed.
Timeline
How it runs.
Counted from the day we have your brief and your access.
- IDays 1 to 3
Angle and release
We find the angle together and write the press release.
- IIDays 4 to 6
Media list
We research the journalists and outlets that cover your field.
- IIIDays 7 to 10
Pitches
Personal pitches go out from your address, then one follow-up.
- IVDays 11 to 12
Report
You receive the list of replies and what to do next.
Before we start
What we need from you.
Send these with your brief so the clock can start.
- A real piece of news: launch, opening, partnership or result
- The Press Kit, or the same information
- Access to send emails from your address, or your help to send them
How to order
Email us the service name and your website. We confirm scope, price and delivery date in writing before any work starts.
Questions
About this service.
Short answers before you order.
Can you guarantee an article?
No one honest can. We write a strong release and contact the right people. Journalists decide.
What counts as news?
Something new and specific: a launch, an opening, a partnership, a result you can show. We help you find the angle.
Why send from my address?
Journalists reply more readily to the company itself than to an agency.
Tell us what people should understand.
Send the service you want and your website. We reply by email.
[email protected]