V · Strategy
Brand Messaging Guide
One way to describe your company, used by everyone.
Your positioning, your value proposition, your tone of voice and your key messages, written down in one guide. Your team, your agency and your website then say the same thing.
- Price
- $900
- Delivery
- 10 business days
- You receive
- A messaging guide of about ten pages
Fixed price in US dollars. Scope, price and date are confirmed by email before work starts.
Scope
What is included.
7 items, all in the price.
- Two working sessions with you, by call or in writing
- Positioning statement: who you serve, what you do, why you
- Value proposition and three supporting messages
- Tone of voice with do and don’t examples
- Descriptions of your company in 10, 50 and 150 words
- Answers to the five questions customers ask most
- Two rounds of revisions
Not included
Logo and visual identity, and rewriting your existing materials.
Timeline
How it runs.
Counted from the day we have your brief and your access.
- IDays 1 to 3
Listen
Two working sessions and a look at your current materials and competitors.
- IIDays 4 to 7
Write
We draft the positioning, the messages and the tone of voice.
- IIIDays 8 to 10
Refine
Two rounds of revisions, then the final guide.
Before we start
What we need from you.
Send these with your brief so the clock can start.
- Time for two working sessions
- Your current website and sales materials
- Two or three competitors you are compared with
How to order
Email us the service name and your website. We confirm scope, price and delivery date in writing before any work starts.
Questions
About this service.
Short answers before you order.
How is this different from the Message Review?
The review checks two pages. The guide defines how your company talks everywhere.
Who should take part in the sessions?
The founder, and anyone who sells or speaks for the company.
What do I do with the guide afterwards?
Give it to anyone who writes for you: your team, your web designer, your agency.
Tell us what people should understand.
Send the service you want and your website. We reply by email.
[email protected]